A simple approach to advertising, and a comfortable niche for us. We help established brands evolve, help new ones develop and help clients connect memorably with consumers everyday. We create new markets, create sea change, and move business. And we do it through strong strategic insight, flawless creative execution and a relentless desire to succeed. It's heady stuff, and if we didn't know any better, we'd think we were God's gift to modern day advertising communications. Fortunately, we know better.
Great advertising is born of brilliant insight and brilliant execution. Without either you get neither. We are strongly driven by strategy married to intent and the artful articulation of solutions.
Doug is the Chief Executive, Chief Creative Officer and Founder of Brand Content.
Responding to what he saw as an opportunity for a smart, nimble creative based agency that could move faster and smarter than the giants of the business, Doug founded Brand Content to work hand in hand with clients to solve real business needs with smart, powerful and critically effective communications.
With a history of award winning creative work and the experience of leading creative teams at top agencies, Doug brings a passion for great ideas to every client relationship.
Previously, Doug was Senior Vice President/Creative Director in charge of Relationship Marketing at Hill Holliday in Boston and New York. In that capacity, he led the creative relationship with clients including Verizon Wireless, Fleet Bank, Fidelity Investments, Humana, Anyday.com, and The New England Patriots.
During his tenure, Doug was a founder and member of "Zero to Brand" an agency swat team designed to help new market clients create and deliver their brand and message in a typically shortened timeframe. The success of this endeavor helped plant the seed for Brand Content, and continues to drive the agency's pace and energy today.
Formerly, Doug led creative efforts for the agency now know as Digitas in Boston, working with blue chip clients including AT&T, American Express, IBM and Seagram's.
With deep experience in multiple disciplines and a wide range of Consumer and business categories, Doug's creative leadership sets the tone for Brand Content and our clients.
EXPERIENCE: American Express, AT&T, Bristol Meyers-Squibb, Chivas Regal, IBM, FedEx, Fidelity, GE, Gillette, National Baseball Hall of Fame, MortageIT.com, Verizon Wireless
Karl is the Chief Operating Officer and Chief Consumer and Client Conscience of Brand Content.
With a tremendous track record of creating successful brand-centric growth strategies, Karl brings a rich background in brand positioning and innovation as well as strong client side commercial business development experience to Brand Content.
Most recently, Karl ran KRJ Perspectives, a brand strategy practice specializing in brand architecture, positioning and innovation strategy development. Clients included Gillette, Arnold Communications and other FMCG clients.
Prior to that, Karl was VP of Innovation and Marketing Services at Ocean Spray, where he led Ocean Spray's new platform innovation efforts, oversaw Nantucket Nectars operations as well as brand equity stewardship for the cranberry cooperative.
Previously, Karl was VP, Management Director at FCB in Chicago, where he led their branding and innovation practice in addition to directing client groups servicing Quaker Foods, Gatorade, Sara Lee and Mead Johnson Nutritionals.
Karl began his marketing career at PepsiCo where he was Director of concept and new product development for KFC among other brand assignments with Frito-Lay.
Karl holds a BS in Finance from Babson College.
EXPERIENCE: Boost, Canada Dry, Cap'n Crunch cereal, Crush, Frito Lay, Gatorade, Gillette, KFC, Life Cereal, Nantucket Nectars, Ocean Spray, Propel, Quaker State Motor Oil, Sara Lee Bakery and Deli, Schweppes, Sunkist, Viactiv
Darryl oversees the day-to-day creative development of all digital marketing activities at Brand Content.
Darryl and his teams have produced award-winning work for clients with category leading thinking and execution.
Darryl's work has helped change and grow business for client's including the National Baseball Hall of Fame, Fleet, John Hancock, Marshall's, Lycos, Lojack and dozens of others.
Previously, Darryl was the Vice President/Creative Director of Hill Holliday Interactive/Digital Marketing Group, and a Senior Interactive Designer at Zentropy Partners.
Darryl received his B.A. from Notre Dame and studied web design at RISD. He is a frequent guest instructor on web design and advertising. Darryl is currently instructing at Southern New Hampshire University.
EXPERIENCE: Bolle Eyewear, Dell Computers, Fidelity, Fleet, John Hancock, Lycos, Lojack, Marshall's, Price Waterhouse Coopers
Melanie is the Director of Creative Services and Broadcast Production at Brand Content. Her multiple disciplinary experiences help Melanie work seamlessly with both internal teams and directly with clients. Well respected within the Production community, Melanie has taken the lead on multiple, multi-National Broadcast efforts for the agency.
Prior to joining Brand Content, Melanie was a producer at a Boston-based Production Company working with corporate clients such as Converse, Atari, Staples and Boston Beer.
Her agency background includes producing comprehensive television and radio campaigns at McCarthy Mambro Bertino and Mullen for clients including Nextel Communications, Thomasville Furniture, Lendingtree.com, Jiffy Lube and Oxygen Network, among others.
Previously, Melanie helped Ogilvy & Mather open a satellite office in Dallas where she worked on GTE Communications.
Melanie is a graduate of Lehigh University and is completing Masters degree work at Boston University in Educational Media and Technology.
EXPERIENCE: Converse, Staples, Atari, Nextel, Jiffy Lube, GTE, Lendingtree.com
Brand Content
316 Stuart Street
Boston, MA 02116
P 617-338-9111
F 617-338-9121
New business inquiries: kjohnson@brandcontent.com
Employment inquiries: hr@brandcontent.com
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